Consumer Behavior

Beyond consumer behavior: How buying habits shape identity

Up-to-date content reflects major marketing trends and hanges that impact the study of consumer behavior

Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influencehow we feel about ourselves and each other, especially in the canon of social media and the digital age.